MEETING PLACE FOR STYLE

Italian fashion nestled in the heart of Helsinki

MEET

YOU

AT

PIAZZETTA

MEET YOU AT PIAZZETTA

A woman wearing a red dress and a brown fur coat, holding the coat closed with her hands, with a black purse hanging from her shoulder.
A young woman walking down a staircase in an elegant lobby with black and gold marble walls.
A red wooden dresser with a large decorative lamp with a turquoise shade, a few books, five champagne flutes on a tray, a potted plant, and a clothing rack with various garments including a tan top with embellishments.
A woman with blonde hair in a patterned sweater and light blue jeans sitting on stairs, holding a red handbag.

What is PIAZZETTA?

  • OUR EXPERTISE

    An outfit that is functional and comfortable means that we enjoy wearing it. The pieces we favor won’t jam our closet but will bring us joy. We possess decades of experience with styling, fitting, customer service and can help you to make smart choices for those perfect total looks. We are happy to guide you in search for something special – to have the courage to think outside the box. We cherish sprezzatura – the art of relaxed elegance that is a fundamental part of the Italian style.

    Back of a woman with a braided hairstyle, wearing a floral off-shoulder dress, leaning on a diagonal railing, against a plain light background.

  • OUR HISTORY

    We are a Finnish family-owned company since 1989 specialized in fashion retail. In early 2025 started a creation of a lifestyle and fashion concept that became Piazzetta. The name refers to a small piazza where people meet, discuss and enjoy their time. The visual world in stores derives from beauty, sober colours and carefully chosen collections - All Made in Italy. An ever evolving and functional wardrobe that is fun, vibrant and elegant is in our focus Step into our stores and discover an exceptional atmosphere.

    A classical white bust sculpture of a woman with detailed hair, resting against a dark fabric with gold floral patterns, draped over a pink upholstered chair on a patterned rug.

  • SUSTAINABILITY

    Shorter supply chain and direct import is of great importance to us to minimize transportation emissions. The Italian know-how in tailoring and style for easy to wear apparel add to ergonomic wearability and comfort. Correct care and use of garments and accessories will prolong the lifespan of your favorite pieces. Mix and match with imagination: this allows your wardrobe to evolve finding new ways to combine pieces you already have. A smart alteration of a garment can provide extra mileage.

    A young woman with light brown hair tied in a ponytail, wearing a black blazer over a white satin blouse and a long, pleated cream-colored skirt, leaning against a beige wall.

Italian Clothes

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Individual Style

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Color Harmony

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Sprezzatura

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Relaxed Elegance

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Enjoy Fashion

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Dream It

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Italian Clothes | Individual Style | Color Harmony | Sprezzatura | Relaxed Elegance | Enjoy Fashion | Dream It |

  • Meeting place for style

  • Outfit Inspiration

  • Italian Fashion

  • Quiet luxury fashion

  • Shopping at Kämp

  • Wardrobe Essential

  • Relaxing shopping spree

  • Shopping at Aleksanterinkatu

  • Lounge areas in store

  • chic clothing store

WHAT IS SPREZZATURA?

Italy is the home of fashion and the Italian style is world-renowned. The term sprezzatura was coined going back to the Renaissance. Baldassare Castiglione describes sprezzatura in The Book of the Courtier, anno 1528 as “a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it”. Its great fun to mix different things to obtain visual interest in a nonchalant way….and achieve ingenuity in style – sprezzatura!

GET YOUR LOOKS AT PIAZZETTA

CLAIM YOUR STYLE!

Your style is part of your identity. We encourage you to choose pieces that resonate with your personality and boost your confidence. Feeling good stretches beyond the latest trends. Think thoroughly of which colors reflect your mood and play with contrasts or settle for a monochromatic palette. To a neutral base try a pop of color or make an accent with special accessories. Proportions can make a big difference. Pay close attention to length of a hemline, volumes, textures and most importantly the correct fit. As a general rule: rather a tad looser than too snug. Easy flow of fabrics allows layering that is fun and practical. Revolutionize your wardrobe by finding new ways of wearing, for example, a party dress. To dress down why not layer it with a rustic knit and relaxed boots. Conversely perhaps with a tailored jacket the same dress becomes boardroom material. Just allow yourself to imagine!

Group of five well-dressed people walking up a staircase inside a building with marble and stone walls.

MEETING PLACE FOR STYLE AND FASHION

MEETING PLACE FOR STYLE AND FASHION

Follow Us @piazzettahelsinki